Alex Sozonoff



With more than 40 years of international business experience and industry knowledge in both Europe and the US Alex Sozonoff brings a wealth of business strategy and industry expertise to the Board. 

Alex has worked as the General Manager of HP’s worldwide channel business and subsequently Vice-president of Customer Advocacy where he was responsible for building key strategic partnerships around the world, creating and directing its global sponsorship programs for the FIFA World Cup and Formula One. He has also chaired a task force developing the e-world vision for HP, which subsequently led to HP’s e-services strategy. Alex later served as Senior Adviser to the CEO of Hewlett Packard. In addition he has served on a number of boards in Finland and abroad.

In 1997 Alex was named Executive of the Year by the North American National Account Management Association (NAMA) for his leadership and vision in guiding HP’s global sales operations through the rapidly changing IT industry. He was recently awarded an Honorary Doctor’s degree from the Kaunas Technology University for his contribution to the Entrepreneurship program in Lithuania.

Alex is married to a Finn and has a son and daughter plus three grandchildren.