Privacy Policy

About this cookie policy

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to control the cookie preferences. For further information on how we use, store, and keep your personal data secure, see our Privacy Policy.

You can at any time change or withdraw your consent from the Cookie Declaration on our website
Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Policy.
Your consent applies to the following domains:

What are cookies ?

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies ?

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

What types of cookies do we use?

Essential: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket, and checkout securely.

Statistics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit, etc. These data help us understand and analyze how well the website performs and where it needs improvement.

Functional: These are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing content of the website on social media platforms.

Preferences: These cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the website.

How can I control the cookie preferences?

Should you decide to change your preferences later through your browsing session, you can click on the “Privacy & Cookie Policy” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more about how to manage and delete cookies, visit,

Privacy Policy

Identity of the controller of the processing you personal data
Vertical (business ID: 2641324-1)
Lapinlahdenkatu 16, 00180 Helsinki

info at

The purpose of processing personal data
Your personal data is processed during operations that are related to the updating of the customer register, carry out projects, customer service, communication and marketing.

Purchase information and transaction details handled in the register can be used for profiling and for the targeting of marketing and customer communication to make it interesting to the registrant. Personal data is also processed when sending newsletter, in events and during the participation in other marketing activities.

Data content

Personal data may include name of the organisation, visiting address, billing address, contact details of contact person (name, e-mail, phone number), industry, company founders, description of the company, business ID and additional details. Personal data that is submitted by you when participating in an event organised by Vertical, such as first and last name, possible contact details, and other given information that are necessary for the event, may be processed in the register. Other information may include among other: email, phone number, address, date of birth or allergy information.

Technical data might also be automatically collected from Vertical website by Vertical or a third party. Technical Data may include the browser name, the type of computer or device, time spent on website, interaction with the Services, URL of the website you visited before and after visiting the Services, the time and date of user visits, surfing habits, IP address, operating system and the Internet service providers utilized and other similar technical information.

Various technologies might be used to collect and store information when you visit one of Vertical’s websites, including cookies. Cookies allow us monitor the use of the websites. This helps us improving our websites and better serve our users. We also use tracking and analytics cookies to see how well our services are being received by our users.

Source of information

The information is collected from you or your organisation itself, during our projects as well as event, newsletter and project registrations.

Sharing of information

In general information will not be shared to other parties, but it may happen occasionally when it can be considered to be beneficial for you, such as e.g. during the delivery of a project, we might share your contact details with the party that you are co-creating solutions with.

Transferring data outside of EU or ETA

Information will not be transferred outside of EU or ETA, except for situations where you, or the party we are supporting you to collaborate with, is located outside of EU or ETA.

More details?

Please get in touch with Vertical if you should have any questions or if you need more details.