Beyond the Pill – Better health through patient centric digital solutions
“We want to find innovative ideas to create new kinds of communication channels between Pfizer and patients, with an emphasis on improving patient-centricity – increase patient insight, improve treatment, and patient value-adding services.”
CUSTOM INNOVATION PROGRAM
We proposed a collaboration focusing on start-ups which have shown evidence of benefits to patients or clinicians. After a standard Vertical Scouting round, we led the Pfizer team into the facilitated shortlist review sessions. The finalists presented their value proposition and 2 of the teams that made it through the selection have joined Pfizer for long-term collaboration.
Pfizer team has been striving for perfection in the project implementation. The validation pilots for 2 selected products have taken a long while to prepare. Along the way, Vertical has assisted in conducting legal and strategic discussions. A significant element of the custom program for Pfizer was training an internal enterprise team in the open innovation methods.
The impact created within Pfizer’s regional office, made the company decide to introduce a new Patient Solution team.
Helsinki, along with the Nordics secured the responsibility to further develop the collaboration practice started in this project. Both of the teams selected in this program have started official collaboration on the international scale with Pfizer Patient Solutions:
relevant solutions were reached by Vertical
started in Pfizer Finland I&I
startups in deals
for Patient Solution services
Other Case Studies
Vertical, together with Eversheds Sutherland, supported by Business Tampere, is looking for outstanding teams to work together with industrial companies in the Tampere region.
Revolution in Fashion & Textiles
VTT experts have kicked-off partnership negotiations with 9 companies in circular fashion. Some of the teams have an immediate interest in the running projects and some will apply with VTT for extended research and development funding.
Stora Enso, a global renewable materials company, internally recruited 18 employees to work for 3 months with 6 startup companies. Their aim was to explore and work towards opportunities in the Circular Economy.